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| Details |
Case Code: CLBE016
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| Case Length: 3 pages |
| Period: - |
| Pub Date: 2008 |
| Teaching Note: Not Available |
| Subject : Business Ethics |
| Price:Rs.100 |
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Google & the Issue of Internet Privacy* |
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| In the wake of mounting Internet privacy threats, Google had called on nations, governments and businesses to arrive at a global standard which would govern privacy over the Internet. While the move had been welcomed by some analysts, others felt that Google was trying to shift the attention away from privacy concerns raised against it.
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| Introduction |
With the instances of data security breaches and identity thefts over the Internet on the rise, the need for higher privacy and security standards were increasingly being felt around the world. In September 2007, the world's leading Internet search engine, Google Inc. (Google), called on nations, governments and businesses to arrive at a global standard which would govern privacy over the Internet. Eric Schmidt, the chairman and CEO of Google, wrote, "The task we now face is twofold: to build consumer trust by preventing abuse and to create consistent, predictable rules that encourage future innovation." The company said that, being a leading player in the Internet, it was ready to take up a leadership role to address this issue.
With this purpose Google formulated a proposal which was presented by the company's global privacy counsel, Peter Fleischer (Fleischer), at a United Nations Educational, Scientific and Cultural Organization (UNESCO) meeting on September 14, 2007 in Strasbourg, Germany...
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Keywords |
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Internet privacy, data security, identity theft, Google, Asia-Pacific Economic Cooperation (APEC) Privacy Framework, DoubleClick, Internet search engine
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US
$16) per copy.
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